Marketing and Outreach in Law Libraries: A White Paper

Authors

Amanda Runyon, University of Michigan - Ann Arbor
L. Cindy Dabney, Indiana University Maurer School of LawFollow
Carol A. Watson, University of Georgia School of Law
Liz McCurry Johnson, Wake Forest University
Emily Lawson, University of Houston Law Center
Shira Megerman, University of Florida
Jamie Summer, Northwestern University
T.J. Striepe, University of Georgia School of Law
Michele Thomas, University of Arkansas - Little Rock

Document Type

Article

Publication Date

2013

Publication Citation

105 Law Library Journal 525 (2013)

Abstract

In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.

Recommended Citation

Runyon, Amanda; Dabney, L. Cindy; Watson, Carol A.; Johnson, Liz McCurry; Lawson, Emily; Megerman, Shira; Summer, Jamie; Striepe, T.J.; and Thomas, Michele, "Marketing and Outreach in Law Libraries: A White Paper" (2013). Articles by Maurer Faculty. 842.
https://www.repository.law.indiana.edu/facpub/842