"Playing with Fire: Marketing Youth Toy and Working Firearms as Social Problem and Social Panacea"
Hains, Rebecca C., and Jennings, Nancy A. (eds.), The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (Cham, Switzerland : Palgrave Macmillan, 2021).
Addresses a crucial gap in scholarship by offering a rich critical perspective on a variety of toys, brands, and marketing techniques.
Explores our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Includes key suggestions and points for consideration of relevance to those working in the marketing field.
Complete bibliographic details available in IUCAT
Copies available in the Jerome Hall Law Library HD 9993.T692 M37 2021
Professor Madeira's contribution to this volume is chapter 2 "Playing with Fire: Marketing Youth Toy and Working Firearms as Social Problem and Social Panacea".