Article Title
When the Flock Ignores the Shepherd-Corralling the Undisclosed Use of Video News Releases
Document Type
Note
Publication Date
6-2008
Publication Citation
60 Federal Communications Law Journal 577 (2008)
Abstract
Every time you sit down to watch the evening news, you see not only locally produced stories, but also pre-packaged, corporate-sponsored "video news releases" ("VNRs") that are nothing more than commercials in disguise. Unlike political advertising, which must comply with strict sponsorship identification rules, these VNRs remain unregulated. This Note discusses the failed "Truth in Advertising Act," and proposes mandatory disclosure and beefed-up enforcement as necessary steps in stemming the growing use of these "fake news" spots
Recommended Citation
Peabody, Jeffrey
(2008)
"When the Flock Ignores the Shepherd-Corralling the Undisclosed Use of Video News Releases,"
Federal Communications Law Journal: Vol. 60:
Iss.
3, Article 5.
Available at:
https://www.repository.law.indiana.edu/fclj/vol60/iss3/5
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