Federal Communications Law Journal

Document Type


Publication Date


Publication Citation

63 Federal Communications Law Journal 733 (2011)


This Note addresses diversity in the media and the need for regulation that will enhance programming so that it is inclusive of minority audiences. It begins by analyzing the historical development of diversity in the media through landmark cases, such as Metro Broadcasting, Inc. v. Federal Communications Commission, and it addresses the consolidating effects of the Telecommunications Act of 1996 and the FCC's 2003 Report and Order. It argues that despite technological growth, the FCC's open market regulatory approach of the last three decades has resulted in a lack of diverse perspectives in the media and that the FCC needs to bring back regulation that continues minority ownership policies and introduces standards that require broadcasters to ascertain the needs of the communities they serve so that advertisers are not the sole determiners of programming.