Trademarks and Unfair Competition: Law and Policy, 6th

Trademarks and Unfair Competition: Law and Policy, 6th

Description

The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope and enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics.

New to the 6th Edition:

  • Incorporates prominent new decisions, including the Booking.com case on genericness and the Brunetti case on vulgar marks
  • Introduces useful new cases illustrating fundamental principles, such as the METCHUP case
  • Deepens coverage of trade dress (including the POCKY functionality opinion)
  • Probes new developments in online marketing
  • Refines treatment of defenses, including the Rogers rule on expressive use and nominative fair use
  • Summarizes the Trademark Modernization Act of 2020

ISBN

9781543847451 (hb.), 9798886140026 (ebook)

Publication Date

2022

Publisher

Aspen Publishing

City

Frederick, MD

Keywords

Brand, distinctiveness, trademark

Disciplines

Intellectual Property Law | Law

Comments

Full bibliographic details available in IUCAT

Copies available in the Jerome Hall Law Library KF 3180 .D56 2022

Trademarks and Unfair Competition: Law and Policy, 6th

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